AI 搜尋會取代 Google 嗎？

短期內會並存，但 AI 問答正分走部分資訊型搜尋的點擊，內容策略需同時兼顧。

什麼是 AEO 與 GEO？

分別是針對『答案引擎』與『生成式引擎』優化內容，讓 AI 更願意引用你的內容。

台灣創作者該怎麼因應？

強化原創、在地經驗與結構化內容，做 AI 難以取代的價值。

AI 搜尋崛起：ChatGPT、Perplexity 正在改寫台灣的搜尋與 SEO

越來越多人改用 AI 問答找答案，而不是傳統搜尋。這對內容創作者、品牌與 SEO 代表什麼？我們從台灣市場角度分析。

What's Happening

In the past, people would search for information by opening Google and typing in keywords. Now, an increasing number of individuals are directly asking ChatGPT, Perplexity, or Gemini for answers, letting AI provide the solutions directly. This shift is changing the way content is seen.

Why It Matters

When answers appear directly in AI conversations, users may not necessarily click on your website. For media, bloggers, and brands that rely on traffic to survive, this means that being cited by AI is becoming just as important as Google rankings. This has also given rise to new terms: AEO (answer engine optimization) and GEO (generative engine optimization).

Impact on the Taiwanese Market

Taiwan's small and medium-sized enterprises and content creators largely rely on Google's organic traffic. When AI search takes away some of the clicks, the impact will be particularly significant:

Informational content (tutorials, definitions, comparisons) is most likely to be directly answered by AI, with the highest risk of declining clicks.
Localized, first-hand experiences, and test data are more valuable because AI finds it difficult to generate them out of thin air.
High-quality content in Traditional Chinese is relatively scarce, so doing it well can make it more likely to be cited by AI.

How to Adjust Your Content

Write content that AI cannot replace: tests, case studies, and local Taiwanese perspectives.
Make your content structured and extractable: use headings, lists, and FAQs.
Add structured data (Schema) and clear author information to strengthen E-E-A-T.
Don't just translate foreign news; provide your own analysis.

Future Trends

AI search and traditional search will coexist in the short term. The smart approach is not to choose between the two, but to write content for both "humans" and "AI" — content that is useful to readers and also willing to be cited by AI.

Conclusion

AI search is not the end of SEO, but rather a rewriting of the rules. Focusing on originality, localization, and credibility can actually be an opportunity in this shift. For further reading: How to write AI prompts, The best AI chatbots.