用 AI 生影片做行銷：台灣小編的實戰流程

The Editor's Pain: Video Content is the Most Time-Consuming

Social media management is relatively easy with graphics and text, but video content is the most time-consuming and skill-intensive. The good news is that a suite of AI tools can now enable one person to complete scripts, visuals, voiceovers, and subtitles.

A Directly Applicable Workflow

1. Script: Use ChatGPT to generate short video scripts and storyboards based on products and target audiences.
2. Visuals: Use Runway or Pika to generate video segments, or use Pippit or TopView to directly generate product-based short videos from links.
3. Voiceover: Use ElevenLabs to generate natural voiceovers.
4. Editing and Subtitles: Use CapCut or OpusClip to cut long videos into multiple short videos and automatically add subtitles.
5. Multi-Platform Distribution: Cut one piece of content into multiple versions and distribute them across IG, YouTube, and TikTok.

Tips to Improve Efficiency

• The first 3 seconds are crucial, and the opening hook is the most important.
• Create 2-3 versions of the same script for A/B testing.
• Subtitles are a must, as most people watch videos on their phones with the sound off.

Pitfalls to Avoid

• Don't let AI-generated videos feel "fake"; moderately incorporate real materials and brand elements.
• Ensure that commercial materials, music, and portraits are properly licensed.

Conclusion

AI won't replace editors who can tell stories, but it will double your productivity. Run this workflow once, then adjust it to create your own SOP based on your brand. For further reading: The Complete Guide to Creating Videos with AI and Comparison of AI Video Tools.