What's the most important first step in doing GEO?

Rewrite your most critical piece of content into a reference-friendly version with specific numbers, clear definitions, and question-based subheadings, and then test the difference using ChatGPT and Perplexity. Start with one piece of content, as it's more practical than setting an unrealistic grand plan.

Does GEO require a lot of money?

Most core actions don't require a significant budget - writing concrete content, creating a clean structure, and clearly explaining concepts can be done with dedication. Third-party reputation management and monitoring tools may require investment, but you can implement them in stages based on your budget.

Why use tools to monitor AI visibility when you can just ask yourself?

Self-testing is suitable for quick checks, but it's challenging to systematically and scalablely track performance. Tools like Gauge, Brandlight, Scrunch AI, and LLMrefs can regularly measure your mention frequency and competitive gap across multiple AI models and questions, providing data-driven optimization.

Is structured data (Schema) really useful for GEO?

It's the technical foundation. Structured markup informs AI about key information in a machine-readable format, and while it may not produce immediate results, not doing it may make it harder for AI to accurately understand your content, making it an essential basic skill to develop.

GEO in Action: 6 Moves to Get ChatGPT and Perplexity to Mention You

Now that you understand the concept, how do you put it into practice? This article provides six actionable GEO strategies that you can implement immediately, covering content creation, structure, and tool-based performance monitoring to help your brand make it into AI's answer list.

In our previous article, we clarified what GEO is - when customers ask AI questions and no longer search for results, your brand needs to find a way to get into AI's answers. Today, we're going to discuss the most practical aspects: what exactly needs to be done?

I'd like to start with an observation. I helped a Taiwanese software brand with GEO adjustments for three months, from initially asking Perplexity for "recommended Taiwanese XX tools" without mentioning it, to now being listed in the top three and even referencing its official website data. The process wasn't magical; it was just a matter of completing the following tasks.

Event Background: How AI Decides Who to Mention

To get AI to mention you, you need to understand how it chooses its sources. Generative AI tends to cite content that is "clear, well-founded, widely mentioned, and well-structured." It doesn't like vague marketing language; instead, it prefers specific facts, numbers, and definitions. In other words, the core of GEO is not about pleasing algorithms but about making your content "easy for AI to understand, trust, and cite."

Understanding this underlying logic makes the following six actions easy to comprehend.

This Time's Focus: Six Actions You Can Take Immediately

1. Write "quotable" content. AI loves to cite sentences that can be directly used as answers. Instead of writing "our product is powerful," write "this tool supports 22 languages and has an average processing time of 0.8 seconds." Provide specific facts, numbers, and clear definitions, and write your key points in clear, independent paragraphs. Using questions as subheadings (e.g., "What is XX" or "How much does XX cost") is also effective because that's how users ask AI questions.

2. Clean up your structure. Clear headings, lists, tables, and FAQs not only make it easier for humans to read but also for AI to extract citable fragments. A lengthy, loosely structured article makes it difficult for AI to find quotable content. We include FAQs in every article at TheAI Academy, partly for this reason.

3. Enhance your "entity" clarity. Make it clear to AI who you are: have a clear brand introduction on your official website, consistent naming, and a clear positioning. If your information is scattered, and your naming is confusing, AI may mix you up with others or not mention you at all.

4. Cultivate third-party word-of-mouth. AI not only reads your website but also values what others say about you - review articles, media reports, forum discussions, and aggregation sites. The more credible third-party mentions you have, the more likely AI will consider you a trustworthy source. This is why registering your brand in tools like TheAI Academy's tool directory is meaningful: it adds another credible mention point.

5. Add structured data (Schema). Embedding FAQs, products, organizations, and other structured marks on your website is equivalent to telling AI your key information in a machine-readable way. This is a basic technical task; doing it may not have immediate effects, but not doing it may make AI unable to understand you.

6. Measure, don't guess. This is the most overlooked step. Use tools like Gauge, Brandlight, Scrunch AI, or LLMrefs to regularly track how often you're mentioned in AI answers, the tone, and the gap with your competitors. Without data, you won't know if what you're doing is effective or what to adjust. SEO professionals can also look at tools like Rankability or Profound that handle both search and AI visibility.

Market Impact Analysis

For Taiwanese users (brand owners): The good news is that most of these six tasks don't require a lot of money, just time and effort. Especially the first three - making your content specific, structuring it cleanly, and clarifying your entity - are things anyone can start improving today. For solo entrepreneurs or small teams, this is one of the few areas where "being diligent" can lead to winning.

For corporate marketing teams: It's recommended to incorporate GEO into your existing content workflow rather than starting a separate project. When writing each piece of content, ask yourself, "Can this be cited by AI?" and combine it with monthly visibility monitoring and review. This will slowly become a habit for your team.

For developers and technical teams: Structured data and AI readability of your website are technical tasks that fall on you. Cooperate with your marketing team to ensure that "machines can understand us" is well taken care of, as this is the foundation for your content to be citable.

Future Development Trends

GEO practices will continue to evolve, but one direction won't change much: AI will increasingly reward "real, specific, and well-founded" content and punish "vague, watered-down, and farm-like" content. This actually aligns with the standards for good content. So, instead of chasing various shortcuts and techniques, it's better to go back to the basics - write what you truly understand in a clear, well-founded, and trustworthy way for both humans and AI. This path may be the slowest, but it's also the most durable.

TheAI Academy Summary and Commentary

Honestly, GEO sounds new, but if you break it down, it requires the same things as "doing content well" - specific content, clear structure, real word-of-mouth, and credible information. Those who seek shortcuts or try to trick AI will likely end up like those who tried to cheat Google in the past - they might have short-term luck but will be washed away in the long run.

GEO has no magic; it rewards doing things really well and explaining them clearly. This is a fair piece of good news for brands that operate sincerely.

For Taiwanese readers, here's a specific suggestion: don't try to do all six things at once. This week, start with the first item - rewrite your most important piece of content to include "specific numbers, clear definitions, and use questions as subheadings," and then test it with AI to see if there's a difference. Start with one piece, and it's more practical than setting an unrealistic plan. If you haven't read the concept yet, go back and read what GEO is to catch up.

Data Sources

(This article is compiled based on publicly available information. The GEO field changes rapidly, so actual practices should follow the latest policies from each AI platform.)