Genlook

What is it

Genlook is an AI virtual try-on widget that leads with integrating directly into Shopify, WooCommerce, and PrestaShop stores. After a customer uploads their own photo, it can "put" products from the store catalog onto the photo within seconds, showing how they actually look on the body. It exists as a plugin, aiming to let merchants add a try-on feature without developing it themselves.

What problem it solves

The old problem of apparel e-commerce is that customers can't try things on, hesitate to order, or buy and then return items that don't fit. Genlook targets this, letting customers see a simulated effect of the item on their own body right on the product page, boosting purchase confidence and reducing the cost of back-and-forth returns and exchanges. It especially emphasizes support for the three major e-commerce platforms and fast rendering, letting small and medium merchants adopt it at a low barrier without building the technology.

It suits apparel and fashion e-commerce using Shopify, WooCommerce, or PrestaShop, especially small and medium merchants wanting to improve conversion but lacking the engineering resources to develop a try-on feature themselves. Installing as a plugin and directly reading the existing catalog is relatively friendly to non-technical store owners.