Pomelli
AI-powered marketing tool from Google Labs and DeepMind, designed for small and medium-sized businesses, offering free product photo uploads and professional-grade visuals
Visit Website ↗What is Pomelli
Pomelli is an experimental AI marketing tool developed by Google Labs and DeepMind, launched in October 2025 as a public beta. It targets small and medium-sized businesses, aiming to make marketing visuals accessible to everyone. The core idea is to use AI to reduce the cost of marketing visuals, as small businesses often cannot afford a full photography team or design department. Pomelli establishes a brand DNA, capturing the brand's tone and aesthetics, and generates materials that align with it.
The most notable feature is Photoshoot, which transforms ordinary product photos into professional-grade marketing visuals using Google's Nano Banana (Gemini image model). It automatically changes backgrounds, adjusts lighting, and applies the brand's tone. For small businesses that have long been burdened by product photography costs, this feature can save a significant amount of money.
Key Features and Use Cases
Pomelli's features revolve around producing marketing visuals for small and medium-sized businesses. Its Business DNA ensures consistency in branding, while Photoshoot upgrades casual product photos to professional-grade visuals. The tool is currently free and available in the US, Canada, Australia, and New Zealand. Google has announced plans to integrate Pomelli with Google Ads, potentially allowing for one-click ad publishing.
Suitable use cases include e-commerce businesses looking to reduce product photography costs, restaurants and service industries needing to quickly generate social media and ad visuals, and individual entrepreneurs without design resources who want to maintain a consistent brand tone. The sweet spot for Pomelli is small teams with limited budgets that need to continuously produce marketing materials. Note that Pomelli is still an experimental beta, and its features and availability are evolving.
Key Features
- Business DNA captures brand tone and maintains consistency
- Photoshoot uses Nano Banana to transform product photos into professional-grade visuals
- Automatically changes backgrounds and adjusts lighting
- Free public beta from Google Labs and DeepMind
- Planned integration with Google Ads for one-click ad publishing
Pros
- Free, significantly reducing product photography costs
- Business DNA ensures consistent branding
- Backed by Google's image model, delivering professional-grade visuals
Cons
- Still an experimental beta, with evolving features and stability
- Currently only available in a few regions, including the US, Canada, Australia, and New Zealand
- Generated results should be reviewed manually before commercial use
Use Cases
- E-commerce businesses reducing product photography costs
- Restaurants and service industries generating social media and ad visuals
- Individual entrepreneurs maintaining consistent brand tone
- Upgrading casual product photos to professional-grade visuals
Editor's Note
Pomelli effectively addresses the pain point of small businesses being unable to afford photography services. The combination of Photoshoot and Business DNA is highly practical for small and medium-sized businesses. Although it is still a beta and availability is limited, it is free and backed by Google's image model, making it worth trying. We give it a rating of 4.1.
FAQ
Is Pomelli really free?
Yes, it is currently a free public beta from Google Labs, targeting small and medium-sized businesses. However, availability is limited to a few regions.
How does Photoshoot differ from regular background removal tools?
Photoshoot not only removes backgrounds but also uses the Nano Banana image model to regenerate product photos into professional-grade visuals, automatically adjusting lighting and applying the brand's tone.