Vispera
A platform that uses image recognition to analyze store-shelf photos, tracking display compliance, out-of-stocks, price, and share-of-shelf for retail and CPG brands
What is it
Vispera is a Turkish company offering an image-recognition platform that analyzes shelf photos taken in stores to automatically interpret the actual shelf situation. It can track planogram compliance, out-of-stocks, price, and a brand's share-of-shelf, turning photo after photo into analyzable retail-execution data, serving retailers and consumer-packaged-goods (CPG) brands.
What problem it solves
After a brand puts its products into a channel, the biggest headache is "not being able to see" the field: is the display arranged as agreed, are there out-of-stocks, is the price right, and how much shelf do we and competitors each hold. Relying on sales staff to patrol store by store is slow and inconsistent. Vispera uses image recognition to automatically turn shelf photos into structured data, so headquarters grasps store-execution status in real time and can restock early, correct displays, and monitor price and competitive dynamics. It suits CPG makers' channel and sales teams, retailers' operations departments, and marketing and supply-chain units needing to measure and improve shelf-execution. Compared with manual store patrols, it offers more objective, scalable field visibility.
Key Features
- Shelf-photo image-recognition analysis
- Planogram compliance tracking
- Out-of-stock detection
- Price monitoring
- Share-of-shelf analysis
- Turns photos into structured retail data
Pros
- Automates and objectifies the field shelf situation
- Covers display, out-of-stock, price, and share metrics at once
- Replaces manual store patrols, easier to scale to many stores
Cons
- Accuracy relies on field photo quality and coverage
- Mainly serves brands and retailers, not a consumer tool
Use Cases
- CPG brands monitoring whether channel displays are compliant
- Stores grasping out-of-stocks in real time and speeding restocking
- Analyzing your own and competitors' share-of-shelf and price
Editor's Note
Turns shelf photos into retail-execution data — a channel-visibility tool showing out-of-stocks, displays, and share at once.
FAQ
How does Vispera work?
It uses image recognition to analyze store shelf photos, automatically interpreting display compliance, out-of-stocks, price, and share-of-shelf.
What is share-of-shelf?
It's the proportion of shelf a brand's products occupy — an important metric for a brand's field visibility and competitive dynamics.
Who is Vispera for?
Suited to CPG brands' channel and sales teams and retailers' operations departments, to measure and improve shelf-execution.
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