Use AI to turn a vague idea into a validatable product spec
Indie developers most often die by "building something nobody wants." This workflow uses AI to quickly do market research, analyze interview transcripts, and write a one-page PRD, confirming direction before you write code.
1. Use AI for market and competitor research
Describe your idea to Perplexity and ask it to list existing competitors, pricing models, and user complaints with source links, to quickly judge whether the market has a gap.
3. Generate an interview script and organize transcripts
Ask Claude to write 8 to 10 open-ended interview questions from the hypotheses, and after actually interviewing 5 potential users, paste the transcripts back and have it extract recurring pain points and verbatim quotes.
FAQ
Isn't doing this research too early before writing a single line of code?
Just the opposite. Indie developers have limited resources, and coding is the most expensive way to validate. Two or three days of AI research and interviews is far cheaper than two months building a product nobody wants — this step turns "want to build" into "someone wants it."
Is AI-generated market research trustworthy?
Perplexity attaches source links — always click through to verify numbers and the current state of competitors, don't copy blindly. AI is good for quickly laying out the big picture and finding leads; final pain-point validation still relies on real interviews, and the two complement each other.