CT Vision
An AI retail-audit tool that automatically analyzes display compliance, share-of-shelf, and on-shelf availability from a shelf photo
What is it
CT Vision is a retail-audit tool built on AI image recognition, from the US. Usage is intuitive: store or field staff take a shelf photo, and the system recognizes the products on the shelf and automatically computes planogram compliance, the brand's share-of-shelf, and whether products are actually on shelf (on-shelf availability).
What problem it solves
Brands and retailers both need to know "what my products actually look like in the channel," but counting by hand item by item is slow and error-prone. CT Vision turns a shelf photo into structured audit data, quantifying whether the display follows the plan, whether share is being squeezed by competitors, and whether there are stockouts, saving a lot of manual counting time and making audit standards more consistent. It suits FMCG-brand channel sales, retail-audit teams, and operations managers needing to monitor in-store execution. Actual recognition accuracy is affected by shooting quality and product-database completeness, and it's usually used alongside existing store-visit and sales flows.
Key Features
- Analyze shelf products just by taking a photo
- Compute planogram display compliance
- Quantify the brand's share-of-shelf
- Detect on-shelf availability and stockouts
- Turn photos into structured audit data
- Unify audit standards across stores
Pros
- Replaces manual item-by-item counting with one photo
- Quantifies share-of-shelf and display compliance at once
- Consistent audit standards, comparable across stores
Cons
- Accuracy affected by shooting quality and product database
- Still needs pairing with store-visit flows and human review
Use Cases
- FMCG sales photographing channels to check whether their share is squeezed by competitors
- Audit teams checking whether branches follow HQ's display plan
- Operations managers tracking stockouts and display execution and demanding improvements
Editor's Note
One photo for one audit report — an efficiency tool for channel-display management.
FAQ
What metrics does CT Vision mainly look at?
It focuses on three retail-execution metrics: planogram compliance, share-of-shelf, and on-shelf availability.
What device is needed to use it?
The core is taking a shelf photo and uploading it for analysis, usually paired with a mobile device and existing store-visit flows.
Can recognition results fully replace humans?
It greatly reduces manual counting, but recognition accuracy is still affected by shooting and the database, so keep necessary human review.
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