Claap
A conversation-intelligence platform that records sales calls and turns them into CRM data and coaching automatically.
Claap is a conversation-intelligence platform for B2B sales teams. It records calls and meetings across Zoom, Teams, phone and in-person — without a visible bot — transcribes in 100+ languages and turns conversations into structured data that flows into your CRM (HubSpot, Salesforce, Attio, Pipedrive and more).
Beyond recording, built-in AI agents score deals against methodologies like SPICED, MEDDIC and BANT and produce coaching and rep scorecards so managers can see what to improve. An MCP connector lets external AI agents tap into the conversation data. It fits revenue teams from startup pods to enterprise that want data-driven selling.
Key Features
- No-bot recording on Zoom, Teams, phone and in person
- Transcription in 100+ languages
- Auto-enriches HubSpot, Salesforce and other CRMs
- Deal scoring against MEDDIC, BANT and more
- MCP connector for external AI agents
Pros
- Non-intrusive no-bot recording
- Conversations become CRM data automatically
- Built-in coaching and rep scorecards
Cons
- Focused on B2B sales use cases
- Advanced features require a paid plan
Use Cases
- Auto-logging sales calls into the CRM
- Scoring opportunities by methodology
- Reviewing rep performance and coaching
Editor's Note
把「錄音—轉錄—CRM 回填—教練評分」一條龍做起來的業務對話情報工具，資料驅動銷售團隊值得一試。
FAQ
Which meeting platforms does Claap support?
Zoom, Teams, phone and in-person conversations, all recorded without a visible bot.
Can Claap sync with my CRM?
Yes — HubSpot, Salesforce, Attio, Pipedrive and custom CRMs.
Is there a free plan?
Yes, a free tier with no credit card; paid plans start at €24 per user per month.
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