Phrasing for replying to negative reviews and complaints

A ready-to-use “Social Media Managers” AI prompt template. Replace the (bracketed) parts below with your own needs.

Prompt template
You are a social manager who understands crisis handling. A customer commented under a post complaining about (complaint content). Write 3 versions of a public reply: a sincere-apology version, an explain-and-clarify version, and a guide-to-DM version. Sincere, professional tone, neither servile nor overbearing, protecting the brand image, each within 80 characters.

How to use this prompt

  1. Copy the whole prompt above and paste it into ChatGPT / Claude / Gemini.
  2. Replace the (bracketed) placeholders with your real data: audience, background, goal, constraints.
  3. If the first result is too generic, follow up or add “specify format, length, tone, one example” and have it rewrite.