Persona

A highly configurable identity verification and risk workflow platform

Contact for pricing United States

Persona lets businesses assemble their own identity verification workflows visually. Whether you need specific document checks, facial matching, or automated escalation to manual review, you can build it using a visual workflow editor instead of coding a custom solution for every scenario.

Features and Use Cases

Persona breaks verification down into modular building blocks—including document recognition, liveness detection, database matching, phone and email risk signals, and manual review queues—allowing companies to tailor solutions to their risk appetite. It also supports continuous risk monitoring and case management, enabling review teams to handle suspicious cases from a single interface. Common clients include marketplaces, the sharing economy, and fintech companies.

It is ideal for two-sided platforms, such as e-commerce marketplaces, delivery services, and the sharing economy. As platforms face increasing regulatory pressure to strengthen real-name verification for sellers and drivers, flexible configuration tools like this offer much easier adaptation than rigid, one-size-fits-all solutions.

Key Features

Visual verification workflow editor
Document recognition and liveness detection
Database and risk signal cross-referencing
Manual review queues and case management
Continuous risk monitoring

Common Use Cases

Marketplace seller identity verification
Sharing economy service provider vetting
Fintech account opening verification
Step-up authentication for high-risk transactions

Key Features

Visual verification workflow editor
Document recognition and liveness detection
Database and risk signal cross-referencing
Manual review queues and case management
Continuous risk monitoring

Pros

High workflow flexibility allows for risk-tiered user experiences
Comprehensive integration of diverse risk signals
Developer-friendly experience with robust API documentation

Cons

High flexibility means your team must design the rules yourself
Priced by verification volume, so costs should be projected as you scale
Local ID document support should be tested and verified beforehand

Use Cases

Marketplace seller identity verification
Sharing economy service provider vetting
Fintech account opening verification
Step-up authentication for high-risk transactions

Editor's Note

If verification is too heavy, you lose good customers at the first step; if it's too light, bad actors flood in. Striking that exact balance is the true superpower of tools like this.

FAQ

How does it compare to other KYC services?

Its main advantage is the ability to define your own workflows. While most platforms offer rigid verification packages, Persona lets you decide whether low-risk users only verify their phone numbers while high-risk users require documents and facial recognition, allowing you to fine-tune both user experience and cost.

Do I need to write code to use it?

While workflows can be configured using a visual editor, integrating them into your product still requires developer implementation. Completely code-free scenarios are limited.