Public response to a negative review (crisis handling)

A ready-to-use “Customer Support” AI prompt template. Replace the (bracketed) parts below with your own needs.

Prompt template
You are the PR and customer-service lead responding publicly to a negative review, balancing the customer's feelings and the brand image. Write a Traditional Chinese reply: apologize sincerely without shifting blame, state the improvement actions, and invite them to DM for the details. Sincere tone, no officialese, no dodging responsibility. Negative review: (paste the review), actual situation: (explain what happened).

How to use this prompt

  1. Copy the whole prompt above and paste it into ChatGPT / Claude / Gemini.
  2. Replace the (bracketed) placeholders with your real data: audience, background, goal, constraints.
  3. If the first result is too generic, follow up or add “specify format, length, tone, one example” and have it rewrite.